Amazon to sell more and position themselves better They play dirty and sink the competition, but with it they achieve the best positions in the product lists Tags vendors amazon e-commerce handling read later favorites 0 ads udima.es UDIMA, Distance University of Madrid Study degrees, official masters online or the doctorate at a distance. The best usa phone list to study online. "It's the jungle." The claim is made by a seller who uses Amazon to reach consumers around the world from China and who, in recent times, has seen some of his products sink and lose sales and more sales due to usa phone list dirty war. Amazon has become one of the key spaces in global online commerce, the place that consumers use to find products and to buy them and where many purchase processes start. That has created a new element of pressure on sellers using the portal to reach consumers, as the sheer volume of supply makes it more important to be among the featured products.
Either you are number one in the results or one of the first positions or it is most likely that the consumer will never reach you. This has pushed vendors to do anything and everything to stand out and fight to position themselves among the first and most popular. Chinese sellers, who are very present in the online store with products of all kinds, have usa phone list one of the engines of these wars for number one and also one of those who carry out the harshest usa phone list to try to reach the consumers. As an investigation by The Wall Street Journal has just shown , in this process and in the usa phone list of these maneuvers, Chinese sellers do not always play fair. In fact, many of the techniques they employ to rank high are questionable and against Amazon's own rules of use. However, this last point matters little. As various sources explain to the Journal , the system is vulnerable and exploiting it for one's own benefit is quite simple. Chinese sellers have a playbook that works very well for them, that allows them to cheat the Amazon algorithm and that makes them be in the featured positions.
The first step: sink the competition By following what the Journal 's research has uncovered it is possible to see the four steps or four maneuvers that apply. The first is the most logical, being as it is to sink the competition. It is the traditional step after all in power wars for the market. What is not so traditional is how it is done. The Chinese vendors involved in the investigation play dirty. In addition usa phone list employing fake reviews for leading products usa phone list they want to sink (obviously negative), they also use more sophisticated techniques. They make, for example, massive purchases of the product in question followed by returns pointing out that what they bought is not what they expected it to be. Thus, they raise the ratio of returns on the seller's page of the competitor to sink but also that Amazon sees the product in a questionable way and ends up suspending it from sale.