The most profitable nine words in email list stone and fabrication marketing are: "A gifted product is mightier than a gifted pen." In other words, if you have a tacky showroom email list and inexperienced workers, there isn't much your marketing department can do for you... Yet few marketers talk about this.
They completely skip email list this first step and head straight to tricks and techniques that will - at best - blind the consumer for a short amount of time until they realize that they've email list just made a bad decision or been duped. Another advertising great, Bill Birnbach email list, creative director of Doyle Dane Bernbach, the renowned ad agency email list responsible for the successful Volkswagen Beetle ads of the 1960s, voted the all-time greatest general advertising campaign email list in history, said this:
"The magic is in the product," not in the [marketer's] pen. Or as he put it another way, "Advertising doesn't create a product advantage. email list It can only convey it... No matter how skillful you are, you can't invent a product advantage that doesn't exist." I think you get the point. Don't perform a subpar service and have less than quality employees and expect your marketing email list department to bail you out when customers aren't buying because they found a better value somewhere else.