1. Why do you need KPIs? For individuals, there is motivation to have goals, and a clear goal is a beacon that illuminates the way forward; for managers, goals can evaluate colleagues' performance more fairly and justly, replacing subjective evaluations with objective results. When category email list setting goals, follow the SMART principle: S (Specific): The goal must be specific, that is, use specific language to clearly describe the behavioral standards you want to category email list achieve, such as "enhancing user awareness", improving product quality, improving response speed, and providing professional services.
These may all belong to In the category of enhancing user awareness, "enhancing user awareness" will lead to a situation where the direction is category email list unclear and how to proceed M (Measurable): The goal is measurable, that is, it is necessary to clearly measure whether the goal is achieved or not. It is best to have quantifiable indicators, such as "improving the user's category email list product use time", what is the status quo, and how much is improved to complete the goal. Woolen cloth? If the A (Attainable) goal is achievable, the unattainable goal is just a pie, and it has been unattainable, which will affect the enthusiasm of the individual and the team.
(Relevant) goals are related to business direction or other goals, and goals unrelated to the main business will only occupy resources T (Time-bound) goals must have a clear completion time, otherwise it will only be postponed indefinitely It is important to have goals category email list that are in line with the SMART principle, and it is even more important to have KPIs (Key Performance Indicators) that can quantify the achievement of the goals. Second, the confusion of data product KPI The KPIs of C-end products or sales departments are relatively easy to determine. For example, the category email list conversion rate has increased to XX, and the sales in August reached XX million. The data is predicted with a time series prediction model, and the KPI for the next month will come out.